Industry Knowledge |
15% |
- Explain the factors that influence key contact center metrics, KPIs, and business challenges.
- Explain the uses cases, costs and benefits for different interaction channels.
- Identify challenges and considerations for business continuity in the contact center.
- Compare and contrast the different types of contact centers and their business drivers.
- Identify the core tenets of KCS.
- Describe how various components of a contact center can solve different business challenges.
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Implementation Strategies |
05% |
- Given a scenario, determine how to facilitate a successful consulting engagement
- Given a scenario, determine appropriate contact center deployment strategies.
|
Service Cloud Solution Design |
15% |
- Given a scenario, analyze customer requirements to determine an appropriate solution design considering capabilities, limitations and design trade-offs.
- Distinguish when it is appropriate to include custom application development or third-party applications.
- Distinguish the key components that contribute to performance optimization within a design.
- Describe the user experience requirements that can be solved by the Salesforce Console for Service.
|
Account and Contact Management |
12% |
- Identify use cases and design considerations for social accounts and contacts.
- Explain how the ownership of account and contact records drive visibility of related sales information such as opportunities, activities, etc.
- Explain the various methods for establishing relationships between accounts and contacts.
- Explain the impact of having an account hierarchy.
- Explain the methods for populating and maintaining account and contact data using data enrichment tools.
- Explain the use cases and implications for implementing person accounts.
|
Knowledge Management |
11% |
- Explain the knowledge article lifecycle including creation, publishing, consumption, and feedback.
- Given business process requirements, determine the appropriate approach to manage Knowledge adoption and maintenance.
- Compare and contrast Files, Content, Solutions, and Knowledge.
- Given a set of requirements, determine how to configure data categories, article types, and publishing workflow.
- Distinguish the key factors to consider when designing a Knowledge data migration strategy.
|
Interaction Channels |
15% |
- Describe the use cases and functionality for each interaction channel including mobile, phone, email, web, chat and social media.
- Differentiate between the available email-to-case and web-to-case solutions and explain how to configure each.
- Explain the Open CTI features, architecture, and implications.
- Given a set of requirements, recommend the appropriate Communities solution.
- Explain the design considerations and best practices when configuring an interaction channel solution.
|
Case Management |
25% |
- Given a set of requirements, design a case management solution from case creation to closure including case assignment, case escalation, case resolution, and case disposition.
- Describe the relationships between cases and other areas such as assets, entitlements, Communities, Live Agent, and Knowledge.
- Given a set of KPIs, determine the appropriate case management solution.
- Identify use cases for Chatter, Chatter Answers and Case Feed within case management.
- Explain the capabilities, use cases, and how to configure the service entitlements in Salesforce.
- Explain the use cases, capabilities and limitations of Visual Workflow pertinent to case management.
- Identify capabilities for managing cases using social media.
|
Contact Center Analytics |
07% |
- Given a set of desired metrics, determine the appropriate reporting solution taking into account data sources, data volume, and various contact center technologies.
- Given a scenario, evaluate the considerations when designing reports and dashboards to serve different stakeholders (agents, supervisors, managers, executives).
- Given a scenario, recommend appropriate strategies to measure adoption given customer size, implementation design, and required metrics.
|
Integration and Data Management |
07% |
- Given a scenario, analyze the implications and design considerations of large data and transaction volumes.
- Explain the use cases and considerations common to contact center integration patterns.
- Explain the use cases and considerations for data migration and data quality.
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