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Salesforce Certified Marketing Cloud Consultant

Salesforce Certified Marketing Cloud Consultant Exam :

Number of Questions: 60
Item Types: Multiple Choice
Exam time: 90 Mins.
Passing score: 68%
Price: $200 USD
Retake Fee: USD 100

Syllabus for Salesforce Marketing Cloud Consultant Certification Exam

Discovery	13%
Provided with a set of business requirements, determine what additional information is needed to design the recommended solution. Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution. Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution. (POS, CRM, ecommerce, data warehouse, data source inputs) Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer. (frequency, complexity, volume of sending) Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilize this information to select solution components. Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
Conceptual Design	12%
Analyze customer data to determine the appropriate data model. (List model, Data Extensions) In a given scenario, determine appropriate solution for given requirements considering technical expertise of personas. (Automation Studio vs. Journey Builder, for example) In a given narrative data flow, select the correct data flow diagram that depicts that data flow. In a given customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud. In a given customer scenario, determine factors to consider when scaling the solution. Articulate how data construct will drive one-to-one messaging and content. Explain the purpose of IP Warming and make a recommendation based on customer needs.
Marketing Cloud Connect And Account Configuration	18%
Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration. (Salesforce edition, list of integration users, scope user, administrator credentials) Understand how to send an email to a contact, lead, campaign, and report via the Sales / Service Cloud and Marketing Cloud. (sending, triggered, automated) Understand how Sales / Service Cloud data in the Marketing Cloud can be segmented. Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories. Determine which type of customer scenario warrants the creation of a business unit. (publication types, demographic, workflow processes, organizational structure) In a given scenario, troubleshoot issues regarding Reply Mail Management. Analyze the impact of applying Sender Authentication Package (SAP) to a business unit. (link wrapping, landing pages, image URLs)
Reporting And Data Design	20%
Explain how the information in data views and tracking extracts are accessed. Compare and contrast standard reports, data views, and tracking extracts. Summarize Send Logs including when/why to use it; how to create and manage. Explain the various data objects in the Marketing Cloud. (data extensions, list model, data retention model, publication lists, suppression lists) Understand available data types, retention and template options when building a data extension. Understand how data is retrieved within a Relational Data Model. (basic SQL) Given a customer scenario, recommend appropriate import method with list or data extensions. Understand the implications of a system being database of record.
Automation And Email Build	14%
Given a customer scenario, select the appropriate workflow that meets the business requirement. (import, segmentation, email send) Compare and contrast triggered and scheduled interactions. Understand the required steps to build, test, and deploy an email based on customer requirements. Explain the various ways to individualize email content. (AMPscript, personalization strings, dynamic content, guide template language) Compare and contrast the ways to individualize content, such as: SSJS vs AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function. Explain various Marketing Cloud Email technologies. (Link Alias tags, Impression regions, Web Analytics Connector)
Contact Builder	14%
Explain the role and capabilities within Contact Builder. (tools such as data designer, all contacts, data extensions, imports, data sources, contact configuration) Understand how cardinality and root relationships impact data modeling. Summarize how to use Data Designer to incorporate data source into Contact Builder. Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
Journey Builder	11%
Compare and contrast the automation tools, such as Journey Builder, Automation Studio, and Pardot. Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps. Explain the requirements for and the methods by which a contact can enter a Journey.

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